Even during the best of times, the pressures that farmers face are ever-changing, demanding, and involve high stakes. The nature of the work itself requires that farmers regularly cope with the unknown, and deal with losses despite their best efforts and high-level of technical skill.
For many farmers, their very identity is tied to their farm and their business. So when things go poorly, that “failure” is often taken on as a personal failure, even though they did everything right. Additionally, many hesitate to seek help due to stigma around mental illness and limited rural resources.

